I’ve spent more than 25 years working across the tourism industry (I started reeeally young) everything from experience delivery and tour guiding through to industry development, education and entrepreneurship.

I’m based in Perth, Western Australia, and I’m a mum to one very curious (and busy) boy.

Travel has always been part of how I live and work. Most recently, my family and I spent six months moving through Southeast Asia - living, working, schooling, exploring and eating.

My career in tourism has delivered the most memorable moments, I have done more than 200 bungy jumps - including one on fire - met celebrities and sports stars, travelled to faraway places and made the best friends.

It has taken me across Australia, New Zealand and Japan, working in guiding, attractions, transport, product development, events and regional tourism. I’ve worked on the ground delivering visitor experiences, and behind the scenes shaping how tourism businesses and destinations operate.

In recent years I have delivered entrepreneurship and innovation programs with organisations including Austrade, Study Australia, Study NSW and the City of Joondalup, engaging more than 1,000 students and emerging professionals.

Today, I specialise in experience delivery, tourism workforce, careers, capability and entrepreneurship.

Through workshops, industry projects and the Tourism Matters podcast, I work with operators, destinations and education providers to better understand how tourism work is changing — and what the industry needs next.

I don’t approach this at this as a traditional consultant or academic.

I bring:

• lived experience across the tourism industry
• a whole-of-system view of workforce, careers and capability
• practical insight from working with operators, students and industry leaders
• a focus on what is realistic and applicable in tourism businesses